LABEL/BREED premieres at 751 Design Store during Beijing Design Week

Sep 22 2017

LABEL/BREED is an initiative focused on the development of innovative interior objects by establishing collaborations between designers and manufacturers. Their mission is to create opportunities for designers and manufacturers to connect and get the most out of their combined efforts. In addition, LABEL/BREED is responding to current issues such as sustainability, smart local production and the changes in Dutch Design. 

During the Beijing Design Week 751 Design Store will launch the collection of LABEL/BREED for the Chinese market. The collection shows the potential of the Dutch manufacturing industry and everything it has to offer. LABEL/BREED is interested in long-term connections with Chinese partners.

We will be in Beijing from September 25 - 30 and are available for meetings, introductions, interviews and questions.

On September 27 at 17.30 Sophie de Vocht, project manager of the label, will present the philosophy of LABEL/BREED in a talk. This philosophy tells a story of: 

- Cooperation between industry & designers

- Smart design

- Sustainability and re-use of material

- Circular production

We look forward to meet you! 






在9月29日 17.30,LABEL/BREED的项目经理Sophie de Vocht,将会在一场讲座中阐述LABEL/BREED的品牌概念和故事:




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